Are you surprised? We aren't. The new 2023 Nissan Frontier comes out on top in every instance. From power to technology, the Nissan Frontier runs laps around its opponent, starting with a more robust and capable standard 3.8-liter V6 engine. The Nissan Frontier also offers best-in-class standard horsepower,⁶ higher standard torque and an even more powerful towing capacity than the new 2023 Ford Maverick. Stay connected on the go and never miss a notification with the Nissan Frontier model's nine-inch touchscreen display.⁴ Plus, enjoy even more convenience with the Nissan Frontier model's available Wi-Fi hotspot.⁵ Turn up the volume on all your favorite tunes or podcasts and get the best audio experience with the Nissan Frontier model’s Fender® Premium Audio System that includes 10 speakers with subwoofers. If you're craving a new truck that's the perfect combination of rugged strength and sophistication, you need to get behind the wheel of the new 2023 Nissan Frontier.

If you’re interested in becoming the proud owner of a new 2023 Nissan Frontier, give us a call, or stop by our dealership at 6137 Johnston Street, Lafayette, LA 70503 for a test drive today. We look forward to serving our customers from New Iberia, Abbeville, Youngsville and Broussard.

¹Horsepower and torque ratings based on premium fuel per SAE J1349® standard. Your results may vary. Calculated via combined performance of the engine and electric motor(s) with peak battery power. The calculations utilize SAE J1349® engine results and Ford electric motor dyno testing. Your results may vary. TQ rated for engine only not combined output.

²Maximum towing capacity when properly equipped. Maximum towing of up to:

• 6,720 lbs. for MY22 Frontier King Cab® 4x2

• 6,510 lbs. for MY22 Frontier King Cab® 4x4

• 6,570 lbs. for MY22 Frontier Crew Cab 4x2

• 6,370 lbs. for MY22 Frontier Crew Cab 4x4

• 6,460 lbs. for MY22 Frontier Crew Cab Long Bed 4x2

• 6,260 lbs. for MY22 Frontier Crew Cab Long Bed 4x4

• 6,690 lbs. for MY23 Frontier King Cab® 4x2

• 6,530 lbs. for MY23 Frontier King Cab® 4x4

• 6,560 lbs. for MY23 Frontier Crew Cab 4x2

• 6,400 lbs. for MY23 Frontier Crew Cab 4x4

• 6,440 lbs. for MY23 Frontier Crew Cab Long Bed 4x2

• 6,240 lbs. for MY23 Frontier Crew Cab Long Bed 4x4

Towing capacity varies by configuration. See Nissan Towing Guide and Owner's Manual for additional information.

³ With 4K Tow Package (AWD). Max towing and hauling varies based on cargo, vehicle configuration, accessories and number of passengers.

⁴Feature availability is dependent on vehicle model, trim level, packaging and options. Trial included with vehicle purchase. Compatible connected device and wireless network may be required. Refer to connected device’s owner’s manual for details. Late availability for some features.

Driving is serious business and requires your full attention. Only use features and connected devices when safe and legal to do so. Some features, including automatic crash notification and SOS, are dependent upon the telematics device being in operative condition, its ability to connect to a wireless network, compatible wireless network availability, navigation map data and GPS satellite signal receptions, the absence of which can limit or prevent the ability to reach Customer Care or receive support. GPS mapping may not be detailed in all areas or reflect current road status. Never program GPS while driving. Only use Remote Engine Start and Remote Horn features in accordance with any laws, rules or ordinances in effect in your vehicle’s location.

Some services and features are provided by and dependent on third party service providers and not Nissan. Should service provider terminate or restrict service or features, service or features may be suspended or terminated without notice or with no liability to Nissan or its partners or agents. Services and features may require compatible cellular network provided by independent companies not within Nissan or its partners’ or agents’ control. Cellular network signal strength may vary and may not be available in all areas or at all times. Services and features may not function if cellular network is unavailable, restricted, or terminated. Nissan and its partners or agents are not responsible for associated costs or other third party changes that may be required for continued operation due to cellular network unavailability, restriction, or termination (including equipment replacements/upgrades, if available, or roaming charges on alternative networks). Technology is evolving, and changes by independent companies are not within Nissan’s or its partners’ or agents’ control.

Enrollment, owner consent, personal identification number (PIN), and subscription agreement may be required to receive full suite of features and services. Trial periods (if applicable) begin on the date of vehicle purchase or lease of a new Nissan. Trial periods and feature availability may be subject to change at any time and may be subject to early termination without notice. Required subscriptions may be sold separately for each available feature or service after trial period ends, and may continue until you call service provider to cancel. Installation costs, one-time activation fee, other fees and taxes may apply. Fees and programming subject to change. Feature may be subject to age restrictions in some areas. Subscriptions governed by service provider’s subscription agreement, terms and conditions and privacy statements available at service provider’s website. Text rates or data usage may apply. NissanConnect with WiFi terms and conditions of subscriber agreement apply. Trial included with vehicle purchase on equipped new Nissan vehicles. Once your vehicle has exceeded the coverage parameters of the roadside assistance benefits included with your vehicle purchase, you will be responsible for any charges incurred by obtaining roadside assistance for your vehicle. For complete information concerning warranty coverage, conditions and exclusions, please see your Nissan dealer and read the warranty information booklet.

The Nissan names, logos and slogans are trademarks owned by or licensed to Nissan Motor Co. Ltd. or its North American subsidiaries. Other trademarks and trade names are those of their respective owners.

For important safety information, system limitations, and additional operating and feature information, see dealer, owner’s manual, or www.NissanUSA.com/connect/legal. 

⁵ (2023 Nissan Frontier) Feature availability is dependent on vehicle model, trim level, packaging and options. Trial included with vehicle purchase. Compatible connected device and wireless network may be required. Refer to connected device’s owner’s manual for details. Late availability for some features. Driving is serious business and requires your full attention. Only use features and connected devices when safe and legal to do so. Some features, including automatic crash notification and SOS, are dependent upon the telematics device being in operative condition, its ability to connect to a wireless network, compatible wireless network availability, navigation map data and GPS satellite signal receptions, the absence of which can limit or prevent the ability to reach Customer Care or receive support. GPS mapping may not be detailed in all areas or reflect current road status. Never program GPS while driving. Only use Remote Engine Start and Remote Horn features in accordance with any laws, rules or ordinances in effect in your vehicle’s location. Some services and features are provided by and dependent on third party service providers and not Nissan. Should service provider terminate or restrict service or features, service or features may be suspended or terminated without notice or with no liability to Nissan or its partners or agents. Services and features may require compatible cellular network provided by independent companies not within Nissan or its partners’ or agents’ control. Cellular network signal strength may vary and may not be available in all areas or at all times. Services and features may not function if cellular network is unavailable, restricted, or terminated. Nissan and its partners or agents are not responsible for associated costs or other third party changes that may be required for continued operation due to cellular network unavailability, restriction, or termination (including equipment replacements/upgrades, if available, or roaming charges on alternative networks). Technology is evolving, and changes by independent companies are not within Nissan’s or its partners’ or agents’ control. Enrollment, owner consent, personal identification number (PIN), and subscription agreement may be required to receive full suite of features and services. Trial periods (if applicable) begin on the date of vehicle purchase or lease of a new Nissan. Trial periods and feature availability may be subject to change at any time and may be subject to early termination without notice. Required subscriptions may be sold separately for each available feature or service after trial period ends, and may continue until you call service provider to cancel. Installation costs, one-time activation fee, other fees and taxes may apply. Fees and programming subject to change. Feature may be subject to age restrictions in some areas. Subscriptions governed by service provider’s subscription agreement, terms and conditions and privacy statements available at service provider’s website. Text rates or data usage may apply. NissanConnect with WiFi terms and conditions of subscriber agreement apply. Trial included with vehicle purchase on equipped new Nissan vehicles. Once your vehicle has exceeded the coverage parameters of the roadside assistance benefits included with your vehicle purchase, you will be responsible for any charges incurred by obtaining roadside assistance for your vehicle. For complete information concerning warranty coverage, conditions and exclusions, please see your Nissan dealer and read the warranty information booklet. The Nissan names, logos and slogans are trademarks owned by or licensed to Nissan Motor Co. Ltd. or its North American subsidiaries. Other trademarks and trade names are those of their respective owners. For important safety information, system limitations, and additional operating and feature information, see dealer, owner’s manual, or www.NissanUSA.com/connect/legal.

⁶Comparison based on 2023 Frontier vs. latest in-market Ward’s Small Truck segment. Based on manufacturer’s website.